Introducing Our Updated Core Keg Brand at Hobsons Brewery

Introducing Our Updated Core Keg Brand at Hobsons Brewery

We are thrilled to announce an exciting update to the branding of our core keg range at Hobsons Brewery. This development has been inspired by the launch of our brand-new beer, Zephyr English Hopped Lager. With Zephyr leading the charge, we saw a fantastic opportunity to align all our keg badges under a cohesive and recognisable brand image.

A Unified Identity

From now on, all our keg badges will prominently feature the outline of our beloved brewery. This iconic silhouette takes centre stage, serving as a visual anchor that beer enthusiasts can easily spot when looking for Hobsons on tap at their local pub. Surrounding this central image, each badge showcases a bespoke background design that reflects the character and story of the beer:

• Citra Mosaic Pale Ale: A vibrant hop motif, celebrating the bold, fruity flavours of this modern favourite.

• Dhustone Stout: Topographical lines that echo the rich, earthy undertones of this smooth stout and it's names origin from the Clee Hill. 

• Champion Mild: A delicate roseate design, honouring the elegance and timeless appeal of our mulitple award-winning mild.

• Zephyr Lager: A signature wind-inspired image, embodying the crisp, refreshing qualities of this English hopped lager.

Recognisable, Consistent, and Distinctly Hobsons

This update is about more than just aesthetics; it’s about creating a strong, unified presence for our beers. Whether you’re in Shropshire or further afield, we want you to know instantly when Hobsons is on tap. Our new designs ensure that every badge not only stands out but also tells a story that connects the beer to its unique heritage and flavours.

Zephyr – The Catalyst for Change

Zephyr, our newest addition, epitomises the creativity and craftsmanship we bring to every brew. Its launch signalled a new chapter for Hobsons, and it felt only fitting to extend this sense of renewal across our entire core keg range that is continuing to develop. With Zephyr at the helm, our refreshed branding underscores our commitment to quality and innovation while staying true to our roots.

Keep an eye out for our updated badges at your favourite pubs and venues. We’re proud to present this new look and hope it makes finding your favourite Hobsons Keg beer that much easier and more enjoyable.