“Are You Shore?” – A Beer Brewed for the Ocean

“Are You Shore?” – A Beer Brewed for the Ocean

This summer, we’re proud to launch something a little different – a beer with a mission. Are You Shore? is our latest limited-edition Session IPA, brewed not just to refresh, but to raise awareness and funds for a cause close to our hearts: World Ocean Day.

We’ve always believed that beer can be a force for good, and this release proves it – both in the glass and beyond it.

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Raising a Glass to Cleaner Seas

Are You Shore? is being released in bottle and cask, but it’s bottle sales that will make waves for charity. For every bottle sold, we’re donating to World Ocean Day, a global movement focused on protecting our oceans through education, collaboration, and direct action.

From fighting plastic pollution to championing sustainable marine practices, World Ocean Day encourages us all to protect the ocean that connects and sustains us. We're proud to contribute to their efforts, one bottle at a time.

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Recycled Labels with Purpose

To reflect the cause at the heart of this beer, each bottle of Are You Shore? is finished with a label made from recycled ocean-bound plastic. This small but important step helps intercept plastic waste before it reaches our oceans, turning a problem into a solution – and reminding us that thoughtful choices add up.

Sustainability is a key focus for us at Hobsons, and this label innovation is just one of the ways we’re reducing our environmental footprint.

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About the Beer

A clean session IPA – just like the ocean should be.
Brewed to refresh and crafted with care, this Clean Session IPA delivers bright citrus and tropical fruit flavours, balanced by a crisp, dry finish. With a clean malt backbone and light body, it’s the perfect easy-drinker for summer days.

Whether you're enjoying it from a chilled bottle or a hand-pulled pint, Are You Shore? is all about easy refreshment with a deeper message. But remember – only bottles support the cause, so if you're looking to do some good while enjoying a great beer, that’s the one to reach for.

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Limited Edition, Lasting Impact

This is a limited release, available only while stocks last. But the difference it helps make – and the message it spreads – is built to go beyond summer.

So ask yourself:
Are You Shore?
We are.

Find out more about the work of World Ocean Day at worldoceanday.org